Your game trailer is your most-watched piece of marketing material. It runs on your Kickstarter page, your Steam page, your social channels, and in every press kit you send. A strong trailer converts casual browsers into committed backers. A weak one (even for a great game) leaves potential backers unconvinced and moving on.

Used well, they keep backers engaged throughout a 30-day campaign, give people a reason to upgrade their pledge, generate social sharing, and create a sense of collective momentum

Your goal is not a budget number; it is a threshold that either releases all the money pledged or releases none of it

Kickstarter is more than just shifting digital copies of your game; it’s about giving your community the opportunity to get involved in the development of your game (at a price…)

Ghost Vanguard started with a small but dedicated following online. Launching paid ads, a Discord community and a demo secured them over $35,000 in funding and over 10,000 additional wishlists.

Discover why paid advertising is essential for Kickstarter game campaigns. Learn how ads build followers, drive backers, and amplify every channel.