Fall Tear: The Ascension had a killer social media following, over 15,000 X followers with a small pool of them being highly engaged, reacting to every post and a very tight knit community on Discord that supports in the games development through voting for their favourite animation, boss abilities or designs. But when they annouced their Kickstarter, the high engagement didn't lead to followers organically, press campaigns were focused on Wishlists and their social call to actions were directed to Steam. 

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With Full Charge, we focused every post on following the Kickstarter, joining the Discord or signing up to the mailing list and launched our pre-launch marketing campaign across Meta with full designed image and video creatives, testing multiple messaging and creative variations.

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We grew the Kickstarter following close to 3,000 Followers by funneling newsletter sign ups to become Kickstarter followers by showing them behind the scence content and more, and also offer the incentive to get the game at a launch discount for 48 hours.

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The launch day was a success. Launch emails and launch ads, accompanied with a live stream featuring key voce overs and the developers, celebrating the campaign reaching fully funded within 24 hours.​

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The world of Fallen Tear gave us a grea opportunity for backers to get involved with shapring the evolving world through backer names featured in game, custom NPC and enemy rewards.