Tails of Fate
A 2D pixel metroidvania with a cute and fiery edge
Services
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Kickstarter Pre-Launch.
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Kickstarter Live Ad Campaign.
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Paid Social Media Ads.
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Ad Design.
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A/B Testing.
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Reward Consulting.
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Campaign Consulting.
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Social Media Consulting.
Overview
$110,000
Raised
1,673
Backers
260%
Funded
Tails of Fate were part-time social media posters, and you could see the impact that was having on the growth of their Kickstarter followers. X posts would gain good engagement, but not enough users were following the Kickstarter page.
We quickly gained over 1,200 Kickstarter followers in the space of 4 weeks. The team went to Gamescom to promote their game face-to-face with the idea of meeting new gamers and publishers who could be interested in their game.
After taking some time out of Kickstarter while looking for publishers, the team decided to get back onto the Kickstarter route and build up the Kickstarter following to make an impactful launch to draw in publisher attention. We decided to go back to the Kickstarter route and kicked things off where we had left them, increasing the follower count to over 2,400 within another 4 weeks.
Once we had launched the campaign and hit the funding target within 2 days, publishers were eager to get in touch with Chase The Bunny studios and start discussing the future of working together.
Must Have NPC Rewards
Tails of Fate’s cute but fiery Metroidvania edge gave us the perfect opportunity for backers to have their own character in the game, whether this was a design of their own pet or a completely new and custom idea of a character. With limited numbers and all sold out within the first few days, ranging from $560 to $2,500 each.
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