Kickstarter

Kickstarter isn't just a funding tool. It's a market validation engine, a community builder, a creative freedom guarantee, and a launchpad for everything that follows. Here's what it actually gives you beyond the money.

Start paid ads 6–8 weeks before your Kickstarter launch date. Any later and you don't have enough runway to build the audience you need. Any earlier and you're spending budget on followers who'll lose interest before you go live.

A realistic paid ads budget for an indie game Kickstarter starts at £500–£1,000 for pre-launch and scales from there based on your funding goal, timeline, and how aggressively you want to grow.

A campaign that funds 80% in its first two days generates press interest, activates Kickstarter's own algorithm to surface it in browse and search, and tells every backer who arrives later that this project is real and succeeding. A campaign sitting at 20% funded on day three sends the opposite signal — and that signal compounds.

Used well, they keep backers engaged throughout a 30-day campaign, give people a reason to upgrade their pledge, generate social sharing, and create a sense of collective momentum

Your goal is not a budget number; it is a threshold that either releases all the money pledged or releases none of it