Most campaigns don’t fail because the game is bad. They fail because nobody told enough of the right people it exists — and the ones who found it weren’t convinced. Key takeaways Positioning is your first conversion tool. Before anyone backs your game, they need to understand it, and feel something about it (genre, style, art, characters) and you only have a few seconds to land that with a first impression. Authenticity isn’t a vibe. It’s a strategy. Players back people the

Posting can lead to visibility, visibility can lead to an audience, an audience can lead to community, community can lead to engagement, and engagement can lead to trust - marketing yoda from a planet far, far away. Key takeaways to building trust Trust is the conversion engine. Awareness brings players to the door. Trust is what makes them walk through it. Without trust, no amount of reach will turn followers into backers. Consistency beats virality. One viral post spikes y

Developing your game is only the beginning. Now you have to keep potential players interested enough through your development to convert them into supporters. Here's how you can keep your community thriving.

Marketing without a budget can be tough, but these low-cost marketing tips can help you figure out how you can market your game.

4 great social media examples from indie devs' to take inspiration from and kill it across your own to promote your upcoming video game.