Crafting a high‑converting Kickstarter pre‑launch page is all about strategy, clarity, and momentum. Indievelopment walks developers through essential design steps—from writing a captivating headline and hero image, to showcasing key features with GIFs, outlining stretch goals, and building trust with team intros, timeline visuals, and press proof . A well-structured page not only captures attention, it's a powerful tool to start building your backer base before launch.

A Kickstarter campaign can include a lot of trial and error, testing and mistakes. Here's what I've learned from marketing 5 successful Kickstarters. Your Social Media Follower Count ≠ Interest in Your Kickstarter TL;DR: Don’t rely on your social media following. Push people to follow your Kickstarter page. Get as many Kickstarter followers as possible, however you can. Sounds obvious, right? But I’ve seen plenty of games launch with thousands of social media followers and st

Developing your game is only the beginning. Now you have to keep potential players interested enough through your development to convert them into supporters. Here's how you can keep your community thriving.

A Kickstarter can feel like a full-time job (over the course of 2-3 months) alongside your game development, and a lot of indie developers fall into some common pitfalls. Here are the hard-hitting facts you need to know before you launch.

4 Basic marketing tips to help your Kickstarter pre-launch

Check out these top tips to designing your Kickstarter page. From creating your video pitch to the page structure and more.

Writing a compelling Kickstarter project title is crucial to capturing the attention of potential backers.

Find out how to create a Kickstarter page from scratch. Covering the basics of what you need to set up your own Kickstarter

Launching your video game on Kickstarter can be an exciting time and with a pre-launch campaign, what better way to get the hype going!

4 great social media examples from indie devs' to take inspiration from and kill it across your own to promote your upcoming video game.