Ghost Vanguard started with a small but dedicated following online. Launching paid ads, a Discord community and a demo secured them over $35,000 in funding and over 10,000 additional wishlists.

Most campaigns don’t fail because the game is bad. They fail because nobody told enough of the right people it exists — and the ones who found it weren’t convinced. Key takeaways Positioning is your first conversion tool. Before anyone backs your game, they need to understand it, and feel something about it (genre, style, art, characters) and you only have a few seconds to land that with a first impression. Authenticity isn’t a vibe. It’s a strategy. Players back people the