Posting can lead to visibility, visibility can lead to an audience, an audience can lead to community, community can lead to engagement, and engagement can lead to trust - marketing yoda from a planet far, far away. Key takeaways to building trust Trust is the conversion engine. Awareness brings players to the door. Trust is what makes them walk through it. Without trust, no amount of reach will turn followers into backers. Consistency beats virality. One viral post spikes y

Most press releases get ignored. Here's the structure that gives yours a real chance. When journalists and content creators receive a press release, they're scanning, not reading. You have a few seconds to hook them in and answer one question: is this worth my audience's time? A badly structured press release answers that question with silence. A well-structured one makes the pitch obvious, the game memorable, and the hook impossible to miss. This is the structure that works

Most indie game Kickstarters don't fail because the game is bad. They fail because they didn't have a pre-launch timeline Posting on social media, growing your community, and preparing for your launch. It all feels like a shot in the dark, but there are actions we can take to make it feel a little less like bashing your head on your keyboard. Planning a pre-launch builds the audience, infrastructure, and momentum your campaign needs before day one, and each phase has a differ

Crafting a high‑converting Kickstarter pre‑launch page is all about strategy, clarity, and momentum. Indievelopment walks developers through essential design steps—from writing a captivating headline and hero image, to showcasing key features with GIFs, outlining stretch goals, and building trust with team intros, timeline visuals, and press proof . A well-structured page not only captures attention, it's a powerful tool to start building your backer base before launch.

Why It Matters Hundreds of games compete for the same backers. A marketing agency brings the strategy, assets, and bandwidth to help yours cut through. 8 Reasons to Work With a Marketing Agency Kickstarter Expertise — proven roadmaps, not guesswork Stronger Strategy — full-funnel targeting from awareness to pledge High-Converting Assets — trailers, GIFs, Kickstarter headers built for conversion Content & Social Media — keeps hype alive and extends reach daily Email Marketing

A Kickstarter campaign can include a lot of trial and error, testing and mistakes. Here's what I've learned from marketing 5 successful Kickstarters. Key takeaways Convert social media attention into Kickstarter followers, not just likes Focus your marketing on Kickstarter first before pushing Steam wishlists Paid ads often outperform PR for driving Kickstarter backers Strong rewards, community engagement and launch momentum matter most for success Your Social Media Follower

A Kickstarter can feel like a full-time job (over the course of 2-3 months) alongside your game development, and a lot of indie developers fall into some common pitfalls. Here are the hard-hitting facts you need to know before you launch.

4 Basic marketing tips to help your Kickstarter pre-launch

Check out these top tips to designing your Kickstarter page. From creating your video pitch to the page structure and more.

Designing a Kickstarter page that sells your video game through images, videos gifs and creative copywriting can be the key to success.

Writing a compelling Kickstarter project title is crucial to capturing the attention of potential backers.

Find out how to create a Kickstarter page from scratch. Covering the basics of what you need to set up your own Kickstarter

Running out of ideas to create must-have rewards for your Kickstarter? Check out these ideas

Kickstarter is a great way to build up hype and exposure through crowdfunding. Here's why indie devs should use Kickstarter

Launching your video game on Kickstarter can be an exciting time and with a pre-launch campaign, what better way to get the hype going!

4 essential Dos and 4 Don'ts to avoid when it comes to launching your game on Kickstarter.