Ghost Vanguard started with a small but dedicated following online. Launching paid ads, a Discord community and a demo secured them over $35,000 in funding and over 10,000 additional wishlists.

Discover why paid advertising is essential for Kickstarter game campaigns. Learn how ads build followers, drive backers, and amplify every channel.

Most campaigns don’t fail because the game is bad. They fail because nobody told enough of the right people it exists — and the ones who found it weren’t convinced. Key takeaways Positioning is your first conversion tool. Before anyone backs your game, they need to understand it, and feel something about it (genre, style, art, characters) and you only have a few seconds to land that with a first impression. Authenticity isn’t a vibe. It’s a strategy. Players back people the

Hard-won email marketing lessons from a 385% funded Kickstarter — list building, open rates, converting non-Kickstarter users, and what to do differently

Posting can lead to visibility, visibility can lead to an audience, an audience can lead to community, community can lead to engagement, and engagement can lead to trust - marketing yoda from a planet far, far away. Key takeaways to building trust Trust is the conversion engine. Awareness brings players to the door. Trust is what makes them walk through it. Without trust, no amount of reach will turn followers into backers. Consistency beats virality. One viral post spikes y