Video game Marketing for Kickstarters
Level Up Your Kickstarter
Full Charge helps indie games build momentum before, during, and beyond Kickstarter. From growing communities and preparing high-converting launch campaigns to creating powerful ads, PR, and live campaign marketing, we help developers turn attention into funding.
Built with the energy and creativity of indie games in mind, Full Charge combines strategy, content, and performance marketing to help great games get seen, backed, and remembered.
Power Up Your Pre-Launch
Build momentum before day one. Grow your community, increase followers, test what converts, and fine-tune your campaign with ad testing, A/B experiments, and launch prep designed to hit hard when you go live.
Supercharge Your Campaign
Keep the energy high once your Kickstarter launches. Drive pledges, boost visibility, and maintain momentum with live campaign marketing focused on turning attention into backers.
Plug Into Expert
Get hands-on Kickstarter guidance from creators who understand indie games. From campaign page feedback and reward structuring to strategy calls and campaign management, this is support built for launch success.
Charge Up Your Creative
Ads that actually feel like indie games. Create scroll-stopping visuals, videos, and social content tailored for Kickstarter audiences — designed to convert clicks into followers, wishlists, and pledges.
Video Game Marketing Built For Indies
I've helped games reach their funding goal within 24 hours with strategies that focus on building awareness, consideration and purchase intent of the games I work on, leading to audiences eager to support and back their Kickstarters on launch day.
I know first-hand how tough it can be to self-fund and release something you're passionate about.
Years ago, I was in a touring band that would write, record, create a music video and then release it to our audience of fans. Once our music was out there, it was then difficult to find new fans without having to put in extra work of touring around the UK and Europe, which would also come at an extra cost. But we did it because we enjoyed it. This is the same for indie developers, leading with a passion to create something they enjoy but falling at the hurdle of gaining visibility.
Perfect for indie game developers, small studios, publishers & solo devs, Full Charge was created to go the extra mile to help games succeed in their goals with their marketing budget and take their game to the next level.
- Sam
Download Your Free Kickstarter Guide
A practical, step-by-step marketing playbook for indie developers, solo creators, small studios, and independent publishers.
Learn more about why developers should use Kickstarter, the free tools and resources available to use, how to design your Kickstarter page, budget-free marketing tips and more.
Success Stories
Full Charge's expert video game marketing services have helped games reach their funding goal within 24 hours with strategies that focus on building awareness - leading to audiences eager to support and back your Kickstarter on launch day.
Tails of Fate
Tails of Fate were part-time social media posters, and you could see the impact that was having on the growth of their Kickstarter followers. X posts would gain good engagement, but not enough users were following the Kickstarter page.
We quickly gained over 1,200 Kickstarter followers in the space of 4 weeks. The team went to Gamescom to promote their game face-to-face with the idea of meeting new gamers and publishers who could be interested in their game.
After 32 days on Kickstarter, Tails of Fate raised over $110k, becoming 260% funded thanks to 1,673 backers.
Quick Stats:
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Fully funded in 2 Days.
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1.4 Million impressions.
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x2.6 live campaign ROAS.
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20% Follower conversion rate.
Fallen Tear: The Ascension
Fallen Tear: The Ascension had already impressively worked up their social following to over 14,000 followers on X alone, and several thousand elsewhere, along with thousands of Wishlits from an impressive PR run, but their Kickstarter following was falling behind in growth.
Using Facebook & Instagram (Meta) ads, Fallen Tear: The Ascension's following grew quickly, gaining interest with over 3,000 followers during its pre-launch phase with a combination of different ad creatives, audience targeting and campaign strategies.
On launch, Fallen Tear hit its funding goal with over $38,000 raised from 724 backers, with backers opting in for a range of rewards, including physical and digital add-ons.
Quick Stats:
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Fully funded in 1 Day
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3,002 backers
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x2.0 live campaign ROAS.
Atomic Owl
Using Facebook & Instagram (Meta) ads, Atomic Owls following grew up to 1,000 followers during its pre-launch phase, lasting up to 6 weeks, gaining interest from US audiences with high-energy gameplay and soundtrack.
During the launch day, Atomic Owl quickly raised over $13,000 from its dedicated backers opting in for higher-tier rewards, including a vinyl soundtrack and custom NPC designs.
Over 30 days, the average backer price was an impressive $55 thanks to the combination of digital exclusives and add-ons that backers could select from.
Quick Stats:
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Over 1 million impressions.
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Over 130,000 video views.
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x 2.0 live campaign ROAS.
My Work
AcCEssIBle CoSts with PeRCeNTaGE-baSEd SeRViCE FEES
To help indie developers and studios with costs, I'm open to a percentage fee model for Kickstarter campaigns, whereby at the end of the Kickstarter campaign, you only pay for my services once you have received your money from Kickstarter.
I want to be able to do more with the budget you have, making effective decisions that will get the best outcome for your game.
The percentage fee is determined and negotiated at the start of working together. Or, if you'd rather go down the traditional monthly cost route, we can discuss the options with your proposal.
Get In TouCH
I'd love to partner with you on your game and marketing journey. Every strategy is crafted with your game's success in mind. The earlier you get in touch, the more likely I can work with you to achieve a successful campaign.
Fill in the form below with as much detail as possible, and I'll be in touch.
Thanks,
Sam - Indievelopment (Owner)
FreQuEnTly AsKeD QuESTioNs
There's a lot to prepare for your Kickstarter, but with Full Charge, we can do it leading up to your launch together. The best things to start preparing are:
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Folders of images, videos and logos.
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Documents of your game's features, story details and USP's.
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Publishers' pitch deck.
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Target funding goal.
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Advertising budget.
These will help start the process of crafting a strategy and running paid ads across social media while we work on everything Kickstarter-related in the back-end, such as rewards, stretch goals, and page structure.
Everything doesn't have to be the complete package; these will help me grasp the core idea of your game and give me enough assets to create ads with.
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The best time to get in touch is ideally 2-3 months before your launch. That way, we will have time to discuss a strategy that suits your budget and gives us enough time to set up the pre-launch.
There's a lot to navigate when it comes to launching your Kickstarter. I will help with:
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Guide you through setting up your ad manager accounts on Meta (Facebook and Instagram, Reddit, Google/YouTube and Kickstarter
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Stretch goal ideas and feedback.
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Reward ideas and feedback.
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Kickstarter page feedback and consultation (pre-launch and live).
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Designing your ads.
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Trailer feedback
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Social Media consultation and ideas.
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Campaign consultation.
I want the best for your Kickstarter and will offer support and advice for your game and budget. I'll also recommend that we sometimes work with other crowdfunding partners to make the most impact in your campaign.
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A pre-launch campaign should run a maximum of 2 months (6-8 weeks to be ideal), and the live campaign should be 30 to 32 days long. This gives enough time to run ads in the pre-launch phase to build a following, test ads to discover what works and prepare your campaign page along with rewards, stretch goals etc.
Yes... And no. You need to bring your own audience ready to support your Kickstarter launch. We'll build you a fan base of backers ahead of launch for the best chances of success. Once Kickstarter recognises that your campaign is performing well, you'll be more likely to get featured on the home page, email newsletters
Only offer what you're able to produce. For games, you can keep it simple with digital-only rewards such as your game, digital art books, soundtracks and more, but physical rewards also go down well with backers, such as physical soundtracks on vinyl, or physical game copies, but you need to consider the shipping cost to other countries and handling the distribution. Physical game copies are also difficult to produce if you don't have a physical publisher.
Using social media ads, email marketing, content creators, and collaborating with others like you will help spread the word about your campaign.
A strong pre-launch strategy will also help build momentum before you even go live, and is key to creating a successful campaign.